We all know that Google can help business owners gain more customers by offering them various useful tools that help them grow their communities, but can it do the same thing for service providers? Especially the local? Fortunately, it does. In this blog, we will be taking a look at how Google local service ads can help service providers get the attention they deserve. Let’s get started.
What Are Local Service Ads?
Google offers a kind of advertising network called Google Local Service Ads, also known as (LSAs), that aims to link local service providers with prospective clients. Local ads are made especially for companies that provide residential services like cleaning carpets, heating and cooling, wiring, plumbing systems, and various other services. This way, small service providers can start gaining more business by doing simple service advertising using Google’s accessible tools.
What Can it Do for You?
For service-based businesses, Google local service ads can offer a number of great advantages. Here are some of the benefits they can provide for you:
- Increased Visibility:
One of the most important advantages of local service ads is that your business will be out there for everyone to see. When local service ads are displayed clearly at the top of relevant Google search results, more people will see your business when they are looking for local services, meaning more customers for you and your company.
- Targeted Advertising:
Geo-targeting is just another fantastic feature of this Google service. You see, local service advertisements are made especially for local service providers, guaranteeing that prospective clients in your precise area who are actively searching for your services will see your advertisements.
- Pay-Per-Lead Model:
What most business owners love about using service ads is that you only have to make payments for qualified leads, which are basically either calls or messages from prospective clients who are interested in what you have to offer. This may prove to be a more economical model in contrast to conventional pay-per-click advertising.
- Google Guarantee Badge:
One of the most important things to gain customers' trust is to have the Google Guarantee badge. This badge gives prospective customers confidence that Google has investigated and validated your company.
- Google My Business Integration:
Local service ads are frequently connected to your Google My Business account, giving customers access to more details about your company such as ratings, customers' feedback, and other related data.
- Performance Tracking:
Google gives you the ability to track how well your Local Service Ads are doing, which allows you to determine the efficacy of your marketing strategies by observing the number of leads that are being generated after every ad of yours. This is especially important because it saves you a lot of time by immediately informing you which advertising tactics are working and which aren’t, and all you have to do on your end is just to regularly monitor your ads using this tool.
With that being said, it's crucial to remember that a number of variables, such as your business, region, and market's level of competition, can affect how effective your local service ads are. Optimize and analyze your efforts on a regular basis to make the most of your local ads's influence and guarantee a profitable return on investment.
How to Set Up Your Google Service Ads Account?
Let’s go through the process of setting up your Google service ads account by explaining the steps each at a time:
- Eligibility Check:
The very first step of setting up your account is to make sure your company and the products or services you provide qualify for Local Service Ads. Google usually concentrates on residential service providers, including professional locksmiths, plumbers, electrical contractors, and other professionals in a similar field.
- Google My Business:
Make a Google My Business account if you don't already have one as it will give more details regarding your company and be connected to your local service ads. Plus, it's crucial to control your business in other ways, as well as give your business more credibility.
- Sign in and Set Up Your Profile:
After logging in with your Google account, enter the required information about your company, such as your address, what kind of services you provide, and other pertinent details. You might have to include insurance and licensing information, but that depends on your field of work.
- Verification:
To ensure the integrity of your business, Google will usually need to verify the information you submit, which may include background investigations and validation of licenses and insurance.
- Budget and Billing:
Since local service ads frequently use a pay-per-lead model, as we've already discussed, you'll need to be clear about your spending limits and the amount you're open to paying for each lead. Choose a billing schedule and advertising budget that suit your needs.
- Service Hours and Areas:
Indicate the regions that your company services and covers, along with the exact working hours. This makes it more likely that users in your area will see your advertisements.
- Double-check and Launch:
Verify everything you submitted again, including the budget, service areas, and services you offer. You can start your Local Service Ads campaign whenever you feel ready.
- Regularly Monitor and Optimize Everything:
Following the launch of your ads, keep track of their performance regularly using the Google Ads control panel. To increase campaign efficacy, assess leads, tweak your spending limits, and update and improve your campaign.
Finally:
Service advertising is an accessible, effective, and cost-efficient way to promote your local services. It’s an investment that will most definitely be worth your time, money, and effort because, with enough dedication, you will notice a remarkable change in your business’s success rate.
