The keyword research you conduct to find the best SEO keywords is a very important part of creating a successful SEO plan. Keywords play a major role in how well your website ranks and the question is, how does one find the perfect keywords for their website? To understand the answer to this question, and to learn all the essential information about keyword analysis and research, join us for this quick read, and let’s discover more together.
To be able to choose good SEO keywords, you have to understand several things first. Let’s go through them one by one:
What Are SEO Keywords?
Keywords for SEO (Search Engine Optimization) are particular phrases or words that people and companies use for the purpose of optimizing their website's content for search engines, raising its exposure in the results pages of search engines and search engine rankings (SERPs). These keywords are important because search engines use them to interpret a page's content and assess how relevant it is to the user's search. If you have the best keyword for SEO on your website, it is guaranteed that it will show up on the top of the SERP, which gives good SEO keywords such high importance.
What Are The Types of SEO Keywords?
There are several types of SEO keywords, which are all classified based on certain criteria. Here are a few good examples of them:
- Short-tail Keywords:
This type of keyword includes short and general terms which typically consist of one to three words.
- Long-tail Keywords:
These include the longer and more specific terms and phrases which consist of three or more words.
- Branded Keywords:
This type of keyword includes the name of a brand, company, or product. For example, “Nike shoes” or “Pepsi cola.”
- Non-branded Keywords:
Unlike branded keywords, these ones do not include any specifics. For example “Running shoes” or “Cola drink.”
- Primary Keywords:
These are the primary target keywords that encapsulate a webpage's or piece of content's main idea. For instance, "digital cameras" might be the main keyword for a website related to digital cameras.
- Secondary Keywords:
These are the supplementary keywords that offer more detail concerning the main term. Examples include "camera reviews," "photography tips," and "camera equipment."
- Geo-targeted Keywords:
These keywords target a specific geographical region by including location-specific terminology. "Italian pizza," "best hotels in New York," and "Canada SEO services" are a few examples of that.
How to Conduct Successful Keyword research?
In order to create a good SEO strategy, conducting successful keyword research is essential. Here is a detailed guide to assist you with the procedure:
- Define Your Goals:
First of all, start by clearly stating the goals of your material or website. Are you trying to spread information, boost revenue, or gain more visibility? Your keyword strategy will be shaped by the goals you set for your website.
- Understand Your Target Audience:
Determine who your target market is and gain insight into their requirements, inclinations, and search patterns. Think about the terms they employ and the issues they are attempting to resolve.
- Brainstorm Seed Keywords:
As the starting point for additional research, compile a list of generic terms associated with your brand or content, also known as "seed keywords." These will make a good starting point for your keyword research as they will give you an idea of what to look for and where to steer.
- Use Keyword Research Tools:
There are a lot of useful keyword research and analysis tools that can help you conduct your keyword research professionally and provide you with great results. Such as:
- SEMrush.
- Ahrefs.
- Moz.
- Google Keyword Planner.
- Ubersuggest.
- Analyze Competitor Keywords:
Choosing keywords for SEO is all about acknowledging your competition. Determine who your rivals are and research the terms they are focusing on. This can reveal areas where your plan falls short and provide present chances for development.
- Focus on Long-Tail Keywords:
Long-tail keywords can be more niche-specific and frequently face less competition. Additionally, they frequently draw more targeted visitors. Incorporate a combination of long-tail and short-tail keywords into your plan for a higher chance of gaining more traffic.
- Consider Search Intent:
Recognize the various keywords' intended searches. Does the user have a certain service, product, or piece of information in mind? Make sure your keywords are related to the right kind of content.
- Group Keywords by Themes:
Sort your keywords according to subjects or concepts. This guarantees that your website addresses a wide range of relevant subjects and helps you plan your content strategy.
- Check Search Volume and Competition:
Analyze each keyword's competitiveness and search volume. Go for an appropriate balance between a lot of searches and moderate competition. While low search volume may not attract enough visitors, strong competition may make it harder to rank.
- Prioritize Keywords:
Sort your list in order of importance to your objectives, amount of searches, and level of competition. When it comes to your content and optimization, concentrate on high-priority keywords.
- Update and Refine Regularly:
Over time, user habits and keyword patterns shift and change. To remain up to date and competitive, change and improve the way you choose keywords on a regular basis. You may monitor the current changes in keyword popularity with the use of useful tools like Google Trends.
- Monitor Performance:
Monitor the performance of the keywords you have chosen. Measure customer engagement, natural traffic, and rankings with analytics tools. Adapt your approach in light of the information and understanding acquired.
Finally:
When looking for the best SEO keywords, you have to take everything we’ve discussed into account. It’s a bit of a long process that requires patience, but it’s very much worth all the hard work and time that you’re going to invest in it. Don’t hesitate to seek professional help when you feel like you need it.
